Atlanta Braves announce collab collection series showcasing exclusive Braves apparel crafted by Atlanta’s biggest stars

ATLANTA (April 4, 2025) – The Atlanta Braves today announced the brand-new Collab Collection series exclusively available at Threads by Braves Clubhouse Store located in The Battery Atlanta. Threads by Braves Clubhouse Store, established in 2023, offers fans everyday Braves apparel with trendy, player-inspired concepts and fashion-forward merchandise. This Collab Collection series will feature exciting upcoming collaborations and exclusive capsule collections throughout the 2025 season, inspired by current and former Braves, Atlanta sports enthusiasts, and more.

Each collection will bring a dynamic, fashionable twist to Braves’ apparel, with reimagined colorways and logos showcasing the unique intersection of Atlanta sports and fashion culture. With special collaborations announced throughout the season, the Collab Collection series will lead off with Atlanta native and Braves Centerfielder Michael Harris II and his wife, Esther Harris.

This launch will feature an exclusive in-store activation on Wednesday, April 9 from 11:00 a.m. to 12:00 p.m., allowing fans the first opportunity to purchase the capsule collection, which will be available for a limited time only. Michael Harris II and Esther will be on-site to welcome the collaboration, and fans who purchase an item from the new collection will have the opportunity to snag a photo with Michael and Esther.

With dazzling designs inspired by Michael and Esther’s style and Atlanta roots, the Harris collection features three specially designed Braves caps, including New Era 59Fifty fitted caps and New Era 9Fifty snapback designs:

Camel/Navy with Cooperstown Pink ‘A’:

New Era 59Fifty Fitted Cap $50 | 9Fifty Snapback $45

This cap brings a new take on the throwback look, with a camel base and pink and navy Braves Cooperstown ‘A’ logo overlay, complemented by a nostalgic, bright-colored feather on the side with number 23 in pink stitching on the back.

Navy/Red Spiderweb with Alt-A:

New Era 59Fifty Fitted Cap $45 | 9Fifty Snapback $40

This cap brings a new take on the Alt-A Braves logo, with yellow stitching details and the number 23 outlined with a spiderweb on the side, expressing Michael’s love for Spider-Man and a nod to his amazing Spider-Man-like catches in centerfield.

White/Military Camo with Script A:

New Era 59Fifty Fitted Cap $45 | New Era 9Fifty Snapback $40

This cap features a sleek camouflaged Braves Script A with a green underbill and American flag on the back, with direct honor and appreciation for Harris family members and veterans who served in the military.

Photos of the Harris Collection can be found here.

“Threads was created to provide reimagined Braves apparel with concepts that celebrate the timeless Braves brand and highlight our commitment to reflecting the influential fabric of Atlanta fashion culture,” said Lisa Williams, Atlanta Braves Vice President of Retail Operations. “We’re thrilled to bring the Collab Collection series to life, collaborating with influential voices across Braves Country and beyond, and continuing to produce everyday Braves apparel for our fans to represent the team in style.”

In 2023, with the opening of Threads, the Atlanta Braves became the first MLB team to create an original, fashion forward brand and store concept outside the stadium. Threads showcases where fashion meets sports with new, limited-edition collections released throughout the season. Fans can stay tuned for upcoming collaboration announcements by following @BravesThreads on Instagram or visiting Braves.com/Threads.