STRAUSS, MiLB begin partnership with helmet logo placement and more

Minor League Baseball enters its first season with European workwear leader STRAUSS as the Official Workwear Partner of MiLB. Coming off a successful debut with Major League Baseball during the 2024 Postseason, STRAUSS’ name and logo will be featured across all MiLB batting helmets beginning this season in more than 8,000 games. The move cements the German brand as MiLB’s first season-long helmet decal partner.

“Minor League Baseball is filled with people -- from players to the grounds crew -- dedicated to their craft, working hard to bring joy to their communities through baseball,” says STRAUSS CEO Henning Strauss. “STRAUSS fans worldwide can relate to personal betterment as they pursue their dreams, and we are honored to work alongside Minor League Baseball this season.”

STRAUSS will be launching an exclusive workwear platform for MiLB personnel, providing essential apparel for staff, including grounds crew, guest services, front office executives and more. The STRAUSS brand will also be featured across MiLB digital media platforms.

“We are excited to welcome STRAUSS to MiLB this year and continue the great work we started during the Postseason,” said Uzma Rawn, MLB Chief Marketing Officer and Senior Vice President, Global Corporate Partnerships. “With the vast reach of Minor League Baseball, this partnership can help introduce STRAUSS to new audiences across the country and closely align STRAUSS with the fun that takes place in ballparks throughout the year.”

STRAUSS is committed to connecting with customers through their passion for sports, recognizing that many of its most loyal fans are also dedicated sports enthusiasts. By partnering with MiLB, STRAUSS is bringing its brand closer to local communities, especially in markets outside the country’s largest cities. With more than 31 million fans attending MiLB games last season -- and more than one-third of MiLB markets having no overlap with major Tier 1 U.S. sports franchises -- this partnership creates an exciting opportunity to engage directly with new customers and enhance their experience with STRAUSS across the USA. STRAUSS is on deck for the 2025 season and ready to go yard.