Los Angeles Dodgers and ITO EN, Ltd. announce partnership agreement

LOS ANGELES – The Los Angeles Dodgers have announced an official partnership agreement with ITO EN Ltd., makers of global unsweetened tea leader Oi Ocha, that will begin with the 2025 season. The relationship paves the way for ITO EN to avail itself of Dodger marks for creative marketing and engagement opportunities, as well as hospitality opportunities in Los Angeles.

In addition to this new partnership with the Dodgers, Ito En is also an Official Partner of Major League Baseball and the 2025 Tokyo Series presented by Guggenheim between the Dodgers and Chicago Cubs, taking place at the Tokyo Dome on March 18-19. The agreement complements separate partnerships that Tokyo-based ITO EN has in place with Dodger star Shohei Ohtani and with Major League Baseball.

“The Dodgers are pleased to announce this new partnership with ITO EN,” said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. “ITO EN’s flagship tea has gained an international following, and we take pride in our association with the drink and with the company.”

Oi Ocha is sold in more than 40 countries and regions, and its cumulative sales volume has surpassed 45 billion bottles since its launch in 1989. Ever since establishing a U.S. subsidiary for Oi Ocha in 2001, ITO EN has emerged as a global tea company. Ohtani formalized his partnership with Oi Ocha in 2024.

“This is the second year of ITO EN’s global ambassador partnership with Shohei Ohtani, which was initiated by Ohtani's love for Oi Ocha, and we are delighted to expand our collaboration to include MLB and Los Angeles Dodgers,” said Shusuke Honjo, Executive Vice President of ITO EN. “As we aim to be the ‘World's Tea Company,’ we are confident that we will be able to further enhance the value of green tea around the world by working with Ohtani and MLB, both in Japan and across the U.S., as well as the Dodgers in the L.A. market. With this partnership agreement, we will strengthen our global strategy on Oi Ocha through promotions across the U.S. and Japan.”