The Brewers gave the keys to their Twitter account to final September callup Tim Dillard
On Sept. 1, in preparation for the postseason push, MLB rosters expand from a maximum of 25 players to 40. Some teams use this time to give anticipated youngsters a bit of Major League experience. Others look to add valuable depth and situational pieces. This season, the Brewers took the opportunity to disrupt the social media landscape.
On Monday, the team announced its final callup for 2016:
BREAKING: Joining the social media team tomorrow as the #BrewersLastCallUp is @DimTillard! https://t.co/l8STArk355 pic.twitter.com/zAk9LtVgqz
— Milwaukee Brewers (@Brewers) September 19, 2016
Access to nearly 400,000 followers is a grave responsibility, but that's OK. This was the moment that some fantastically '80s inspirational montages had prepared him for:
OFF SEASON:#BrewersLastCallUp
— Tim Dillard (@DimTillard) September 19, 2016
"Media Training" pic.twitter.com/potWWdAxzM
It was a long and arduous journey to Miller Park -- one filled with connecting flights and entirely too many airline peanuts:
"TRAVEL DAY"#BrewersLastCallUp pic.twitter.com/MRaAjxvdCV
— Tim Dillard (@DimTillard) September 21, 2016
But he was rewarded with an appropriately tagged uniform:
ICYMI: @DimTillard is joining our social media team tomorrow as the #BrewersLastCallUp! https://t.co/l8STAr2rGv pic.twitter.com/N4XobEfaY3
— Milwaukee Brewers (@Brewers) September 20, 2016
Once he got settled in, it was time to get to work. But first, a quick hot dog:
Thought we lost @DimTillard. Nope, he was just visiting a fan on the Terrace Level, having a hot dog. #BrewersLastCallUp pic.twitter.com/pK7nVR11qF
— Milwaukee Brewers (@Brewers) September 21, 2016
And then things got, uh, weird:
The mad scientist at work. We don't know what's he's up to, but we can't wait to find out. #BrewersLastCallUp pic.twitter.com/lBnKJ066Tw
— Milwaukee Brewers (@Brewers) September 21, 2016
Like, "three Brewers sing pop songs while riding around in a golf cart" kind of weird:
"KART KARAOKE"#BrewersLastCallUp @bruter24 @YADIELRIVERA13 pic.twitter.com/FEJwfC1VGb
— Tim Dillard (@DimTillard) September 21, 2016
But no week of social media shenanigans would be complete without recreations of beloved movie scenes. First, there was "Tommy Boy":
Tommy Boy pic.twitter.com/gYQYLVbf7l
— Tim Dillard (@DimTillard) September 22, 2016
Then, more disturbingly, there was "Scream" -- with bullpen coach Lee Tunnell playing the Drew Barrymore role:
Scream#BrewersLastCallUp pic.twitter.com/9Yv0HAmYjK
— Tim Dillard (@DimTillard) September 22, 2016
Dillard still has a few days left as Milwaukee's Manager of New Media Shenanigans, so stay tuned to see what he comes up with next -- we will settle for nothing less than a complete reenactment of "Blues Brothers" featuring Bernie Brewer.