LOS ANGELES ¨C The Los Angeles Dodgers have entered into a multi-year partnership agreement with Hakkaisan (Hakkaisan Brewery Co., Ltd.) that makes the company¡¯s sake products available at select Dodger Stadium concession locations and that features in-stadium promotion and activations, as well as participation at off-stadium events.
This collaboration brings together the rich traditions of Japanese sake brewing and the iconic spirit of American baseball, offering fans a unique and exclusive experience. In addition, as the Dodgers¡¯ exclusive sake partner, Hakkaisan will provide co-branded bottles for sale in selected stores in Southern California.
¡°We are happy to be adding Hakkaisan sake to the Dodger family of partners,¡± said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. ¡°This is an exciting partnership, and we look forward to a fruitful relationship with Hakkaisan.¡±
Hakkaisan Brewery is located at the foot of the sacred Mt. Hakkaisan in Niigata, Japan. This region is famous for its deep winter snowfalls which can reach over 10 feet. Hakkaisan¡¯s brewing water starts as pure snow and, after being lightly filtered by the mountain soil, springs forth at the base of Hakkaisan Mountain. This soft, pure water from Hakkaisan¡¯s dedicated stream is used in all aspects of production, and is central to the unique quality and taste of Hakkaisan sake.
¡°We are delighted to announce that Hakkaisan has entered into a partnership agreement with the Los Angeles Dodgers.¡± Said Jiro Nagumo, President of Hakkaisan. ¡°It is a great honor to collaborate with such a historic team, and we are truly excited about the opportunity to expand the potential of sake to the greater Los Angeles area/Southern California.¡± This partnership with the Dodgers marks a significant step toward realizing our dream of making sake a globally recognized beverage. Just like the Dodgers, who continuously challenge themselves and push forward, Hakkaisan will continue to explore new possibilities for sake and strive toward our goals. Join us in supporting the Los Angeles Dodgers while enjoying the exceptional taste of Hakkaisan sake!¡±