ITO EN Ltd. (President and Representative Director: Daisuke Honjo, Headquarters: Shibuya, Tokyo), the world's No. 1 unsweetened green tea beverage brand "Oi Ocha" (*1) and Major League Baseball (MLB), announced today its official partnership agreement in Japan and the U.S. beginning in 2025. In Japan, Ito En is now the Official Green Tea of MLB, and in the U.S., Ito En is an Official Partner of MLB. In addition, ITO EN has signed a local Club partnership agreement with the Los Angeles Dodgers.

ITO EN will run various promotions in Japan and the US as part of the ¡°Oi Ocha¡± x Ohtani x MLB 3-way relationship.

On January 21, 2025, a press conference in Tokyo, Japan, announced the partnership, with the goal of expanding product awareness across the US and Japan. Mookie Betts from the Los Angeles Dodgers attended as a special guest, alongside Shusuke Honjo, Vice President of ITO EN. The comprehensive contract, which originated from Shohei Ohtani's admiration for Oi Ocha and now involves MLB, will introduce various digital and in-store marketing initiatives to engage audiences across the United States and Japan.

¡ö**Accelerated globalization of "Oi Ocha" by partnering with MLB and the Dodgers with Ohtani at the core.**

¡°Oi Ocha,¡± the world's No. 1 unsweetened green tea beverage brand, established a local subsidiary in New York, New York in 2001, and has been moving in earnest to become a "global tea company.¡± To further promote the value of tea around the world, Ito En signed a global ambassador partnership with Shohei Ohtani in 2024 and have been actively promoting in Japan and abroad.

The partnership, originated from Shohei Ohtani's admiration for ¡°Oi Ocha,¡± has expanded to further product awareness globally. To further overseas promotion of "Oi Ocha", Ito En has signed a comprehensive agreement that includes league rights with MLB and a local team sponsorship with the Los Angeles Dodgers. With Ohtani at the core, the agreements will lead to various promotions in Japan and the US. In addition, Ito En will hold a giveaway promotion to win tickets to the MLB TOKYO SERIES presented by Guggenheim and original ITO EN X MLB TOKYO SERIES goods.

¡ö**Comment from a representative of ITO EN**

¡°This is the second year of Ito En¡¯s global ambassador partnership with Shohei Ohtani, which was initiated by Ohtani's love for ¡®Oi Ocha¡¯ and we are delighted to expand our collaboration to include MLB and Los Angeles Dodgers,¡± said Shusuke Honjo, Executive Vice President of ITO EN. ¡°As we aim to be the ¡®World's Tea Company,¡¯ we are confident that we will be able to further enhance the value of green tea around the world by working with Ohtani and MLB, both in Japan and across the U.S., as well as the Dodgers in the L.A. Market. With this global agreement, we will strengthen our global strategy on ¡®Oi Ocha¡¯ through promotions around the world.¡±

¡ö**¡±Oi Ocha¡±, the world's No. 1 green tea beverage brand**

¡°Oi Ocha¡± is our flagship brand and the world's No. 1(*1) unsweetened green tea beverage brand, and at the end of December 2024, its cumulative sales volume has surpassed 45 billion bottles (*2) since its launch in 1989.

Tea has permeated into our lives as a communication tool that connects people with each other and is referred to as an everyday drink. Since the launch of its predecessor product, the world's first green tea drink "Sencha in a can" in 1985, our "Oi Ocha" brand has continued to grow based on our technological capabilities to evolve with the changing drinking styles of the times and our ability to procure high-quality raw materials (tea leaves) through initiatives such as the tea production area cultivation business. The company has continued to grow based on its ability to procure high-quality raw materials

(tea leaves) through initiatives such as the tea-growing business. Overseas, the value of "Oi Ocha" has been well received, and the number of customers (fans) who enjoy drinking ¡°Oi Ocha¡± is steadily increasing in North America, Southeast Asia, etc. As of March 2024, the product is sold in more than 40 countries and regions.

(*1) Certified by Guinness World RecordsTM

INTAGE SRI+ Unsweetened Tea Beverage Market Data January-December 2023

"Oi Ocha" Brand Sales Value

Official English record name: Largest unsweetened green tea RTD brand - retail, current

Recorded brands: "Oi Ocha" brand (excluding "Oi Ocha" hojicha products)

Target year: January - December 2023

(*2) 500ml PET bottle equivalent