St. Louis Cardinals Offline Privacy Policy
St. Louis Cardinals, LLC, a Missouri limited company (the "Club" or "we") has established this privacy policy (the "Privacy Policy") in order to make clear to you how we collect, use and share the personal information you may provide to us. The Privacy Policy sets out our practices regarding data collecting and processing for all aspects of our business. It also sets forth how we may share data with our partner, MLB Advanced Media, L.P. ("MLBAM"), for use online and via interactive media, including in connection with the Club's official website (currently cardinals.com, along with all subpages thereof) (the "Cardinals Website"). Any sharing in accordance with this Privacy Policy for use by MLBAM will be governed by the privacy policy applicable to Cardinals Websitecardinals.com, available at mlb.com/privacy ("MLB Privacy Policy").
1. Personal Information We Collect
Personal information we may collect from you includes, but is not limited to, your name, mailing address, email address, telephone number, birth date/age, payment data, demographic data, voice recordings, event/activity participation, preferences and/or other personally identifiable information (collectively, "Personal Information"). We collect Personal Information through a variety of means, including:
- Ticket sales and programs;
- Merchandise sales;
- Customer service inquiries;
- Special events;
- Sponsorships;
- Charitable programs;
- Fan loyalty programs; and
- Sweepstakes and contests.
When you voluntarily provide the Club with Personal Information, either directly or through a third party source, you thereby consent to its collection, use and disclosure by the Club in accordance with this Privacy Policy, subject to any preferences or elections you make or have made at the time the information is collected.
2. Use of Your Personal Information
If you submit Personal Information to us, or to any third party acting on our behalf ("Service Provider"), we may use your information as set forth in this Privacy Policy, as disclosed when you first submit your information, or as otherwise permissible under applicable law. In general, we will use your information in the following ways:
- To provide you with the goods, services or programs that you have requested from us and to communicate with you with respect to those goods, services and programs (including, for example, invoicing, changes/enhancements and renewals) or to improve upon our goods, services, programs or promotions;
- To provide you with Club-related marketing materials and information that may be of interest to you, including, for example, special offers (e.g., new ticket programs or merchandise availability), promotions and event news;
- To provide you with marketing and promotional materials and information from our corporate partners or sponsors, including, for example, special offers, promotions and event news;
- If you enter a contest or other promotion offered by the Club, to administer the contest or promotion, in accordance with its rules and applicable laws;
- To satisfy other reasonable, legitimate business interests (such as collecting outstanding debts); and
- For any other purpose with your permission.
If you indicate to the Club at the time of collection that you do not wish to have your Personal Information used for any manner other than to fulfill the specific purpose for which the information is being submitted (e.g., you do not wish to receive future promotional communications), the Club will honor such a request. We may combine the Personal Information you provide us with information we receive from our partners and from MLBAM, as well as with information we receive from you from other sources such as joint marketing partners or Club databases. We may aggregate certain non-personally identifying components of your information with that of other customers so that we may evaluate and improve our products, services and business practices.
3. Sharing Your Personal Information
If you submit Personal Information to us, or to any third party acting on our behalf, we may share your information as set forth in this Privacy Policy, as disclosed when you first submit your information, or as otherwise permissible under applicable law. We will not sell, lease, publish or share your Personal Information with or to anyone else, except as set forth in this Privacy Policy.
- The Club may share Personal Information with Service Providers, including but not limited to MLBAM.
- The Club may share aggregated demographic information with third parties. This information does not contain information that can be used to identify you or any other individual person.
- The Club may share your information in any manner to which you consent at the time of collection, including with third parties who are named at the time of collection for the purpose presented to you at the time of collection.
4. Additional Disclosures
In addition to the disclosures that may be authorized by you under Section 3, certain other sharing or disclosure of your Personal Information may occur in the following circumstances:
- As time passes, St. Louis Cardinals, LLC may be sold along with its assets, or other corporate transactions may occur. In such a case, our customer information may be one of the business assets we transfer.
- Your information may be shared to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of any Club policies, rules or regulations.
- We may be required to share your Personal Information and non-personal information pursuant to judicial or governmental subpoenas, warrants or orders. In addition, notwithstanding any term to the contrary in this Privacy Policy, we reserve the right to use, disclose or share your personal and non-Personal Information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, or as required by law.
5. Security
The security of your Personal Information is important to the Club. We instruct our employees with access to your Personal Information that it is to be used only in adherence with the principles set forth in this Privacy Policy and applicable laws, rules or regulations. The Club and its affiliated companies assume no liability for interception, alteration or misuse of information transmitted over the Internet.
6. Electronic Communications
The Cardinals Website and the Club's interactive electronic communications are operated by MLBAM. Any Personal Information that MLBAM receives from you or from the Club in accordance with this policy is governed by the MLB Privacy Policy.
7. Do Not Call Registry
Missouri residents have the ability to limit telemarketing calls they receive by adding their phone number(s) to the Missouri Attorney General No-Call List. For more information, please visit https://ago.mo.gov/civil-division/consumer/no-call. Residents of the United States have the ability to limit telemarketing calls they receive by adding their phone number(s) to the National Do Not Call List. Please visit https://www.donotcall.gov/ for more information. Once registered in either, or if applicable, both Missouri and/or national no-call lists, your specified phone number(s) will be removed from many telemarketing lists within a specified period of time after registration; provided, however, registration on a no-call list does not prevent telephone communications from companies with whom you have an existing business relationship. In addition, other states, commonwealths, districts and territories maintain no-call registries for which residents of those states may be eligible to enroll, although requirements and limitations may vary by jurisdiction. Therefore, if you wish to manage your telephone communications from the Club specifically, please contact the Club directly as provided for in Section 9 of this Privacy Policy, below.
8. California Privacy Rights
If you are a resident of California, you have certain rights pursuant to the California Consumer Privacy Act and the Shine the Light law. Those rights are detailed in the MLB Privacy Policy available at mlb.com/privacy. To exercise the rights detailed in that policy, please click here or call 866-800-1275. The Club has not sold your Personal Information in the past 12 months.
Further, in addition to the data collection, use and disclosure set forth in the MLB Privacy Policy, the Club engages in the following additional collection, use and disclosure of Personal Information in the past 12 months:
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Category of Personal Information Collected
FULL NAME
Source(s) from which that information may be collected
- Ballpark vendors
- Customer service representatives
Business Purpose
- Order fulfillment
- Subscription management
- Personalization
- Promotions
Categories of Third Parties to which the Club shares this Personal Information
- Data processing vendors
- Fulfillment vendors
- Payment processors
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Category of Personal Information Collected
EMAIL ADDRESS
Source(s) from which that information may be collected
- Ballpark vendors
- Customer service representatives
Business Purpose
- Order fulfillment
- Subscription management
- Promotions
- Provision of services purchased or requested
Categories of Third Parties to which the Club shares this Personal Information
- Data processing vendors
- Fulfillment vendors
- Payment processors
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Category of Personal Information Collected
STREET ADDRESS
Source(s) from which that information may be collected
- Ballpark vendors
- Customer service representatives
Business Purpose
- Order fulfillment
- Subscription management
Categories of Third Parties to which the Club shares this Personal Information
- Data processing vendors
- Fulfillment vendors
- Payment processors
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Category of Personal Information Collected
TELEPHONE NUMBER
Source(s) from which that information may be collected
- Ballpark vendors
- Customer service representatives
Business Purpose
- Order fulfillment
- Subscription management
- Provide requested information
- Promotions
Categories of Third Parties to which the Club shares this Personal Information
- Data processing vendors
- Fulfillment vendors
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Category of Personal Information Collected
BIRTH DATE/AGE
Source(s) from which that information may be collected
- Ballpark vendors
- Customer service representatives
Business Purpose
- Provision of services purchased or requested
- Legal compliance
Categories of Third Parties to which the Club shares this Personal Information
- Data processing vendors
- Fulfillment vendors
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Category of Personal Information Collected
PAYMENT DATA
Source(s) from which that information may be collected
- Ballpark vendors
- Customer service representatives
Business Purpose
- Order fulfillment
- Subscription management
Categories of Third Parties to which the Club shares this Personal Information
- Payment processors
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Category of Personal Information Collected
DEMOGRAPHIC DATA
Source(s) from which that information may be collected
- Ballpark vendors
- Customer service representatives
Business Purpose
- Provide, customize and/or improve customer services, experiences and products
Categories of Third Parties to which the Club shares this Personal Information
- Data processing vendors
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Category of Personal Information Collected
VOICE RECORDINGS
Source(s) from which that information may be collected
- Customer service representatives
Business Purpose
- Request fulfillment
- Legal compliance
- Customer service quality assurance and training
Categories of Third Parties to which the Club shares this Personal Information
- None
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Category of Personal Information Collected
DATA SPECIFIC TO AN EVENT OR ACTIVITY (e.g. fan clubs, fantasy camps, 5k runs)
Source(s) from which that information may be collected
- Ballpark vendors
- Customer service representatives
Business Purpose
- Order fulfillment
- Event operations
- Providing requested services
Categories of Third Parties to which the Club shares this Personal Information
- The entities producing the event or activity, if other than the Club
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Category of Personal Information Collected
PREFERENCES
Source(s) from which that information may be collected
- Ballpark vendors
Business Purpose
- Tailoring products and services in accordance with preferences
Categories of Third Parties to which the Club shares this Personal Information
- Data processing vendors
9. Contact Us
If you have questions or concerns about this Privacy Policy, if you want to review your Personal Information, close your account with us and have us delete the Personal Information in it, if you do not wish to receive offers or materials from the Club (about itself or about third parties) or from its affiliates, or if you want to limit the methods through which we communicate with you, you can contact us at:
St. Louis Cardinals, LLC
Privacy Administrator
700 Clark Street
St. Louis, MO 63119
Phone: (314) 345-9600
Email: [email protected]
10. Notification of Changes
If we make a change to this Privacy Policy, we will post a notification and link on the Cardinals Website and the policy will be available at the Cardinals Guest Relations on Level 1, Section 148, or Level 4, Section 340 of Busch Stadium when visiting the ballpark. If at any point that Club may wish to use Personal Information in a manner that is materially different from the permissions granted by you or otherwise as stated at the time it was collected, Club will notify you and give you the opportunity to indicate whether you consent to the proposed use.
Last Updated and Effective Date: November 15, 2022