We aim to be a connected brand.
Connected brands don¡¯t bend to culture.
They make it.
Getting attention takes more than ads. Don¡¯t just talk. Have something to say. Champion people, not just transactions. People don¡¯t have time for boring brands.
Shut Out the Stigma was originally created to use the Kansas City Royals and Blue The Open Letter Cross and Blue Shield of Kansas City¡¯s platforms to raise awareness for behavioral health. Now in its third year, we¡¯re turning our focus to the toxicity in youth sports.
With our Open Letter project, we¡¯re using real words from real youth athletes in the Kansas City area to draw attention to how parents speak with their children. This approach provides a voice for kids who otherwise wouldn¡¯t speak up.
Not Good Enough is a documentary that addresses how the pressure parents and coaches put on their youth athletes can lead to real behavioral health issues in the future. This multi-part and multi-faceted film explores the problem, but also the solution in a compelling narrative meant to drive change. Our goal is to create a film that¡¯s mandatory viewing for youth sports parents and coaches.
